Good Ideas is celebrating Earth Day in a big way. If you've followed the news at all for the past several months, you're sure to have seen that areas of the US west coast are suffering one of the worst droughts in history -- and it's only getting worse. As of Monday, April 18th, Good Ideas had 100 Rain Wizard 50 rain barrels delivered to the town of Loyalton, California to help relieve its citizens of some of the water shortages they are facing. Good Ideas looks to not only help the people of Loyalton with their immediate needs but to also study the effects of rain water conservation when it is suddenly adopted by an entire community. Loyalton is located on the Eastern border of California, north of Lake Tahoe and a short drive west of Reno, NV. With a population of under 1000, Loyalton is the perfect test bed for this kind of project. Good Ideas has asked the recipients to fill out a short survey of their intended use of the rain barrels as well as followup media such as videos and pictures. This data will be collected and compiled to create a case study that depicts the far reaching effects that this type of conservation effort has. The company could potentially create a large-scale study of this type in a more populated environment such as one of the larger cities in the California state.
Local news station, WICU channel 12 covered the story, here.